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Retail POS stands are everywhere, but are they enough to stand out?

If you are looking for a solution to enhance your retail branding and boost sales - you landed on the right page! Check out the formula that delivers concrete results within the retail domain.

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Each industry operates by its own set of rules. Depending on the product and its market positioning, target buyers vary. As industries evolve, so do their needs and budgets. The initial question is who these buyers are and how we can provide solutions to their perceived challenges. The second question concerns the approach to capture their attention, and the last one focuses on identifying strategies to guide their preferance towards your brand and fostering commitment.

For steps 2 and 3, numerous variables come into play. These range from product quality, pricing, design, and branding to the competitive landspace. As for step one - capturing attention - we know a proven formula. Simple yet impactful, two pivotal factors hold the key.

GET ATTENTION FORMULA = GET CREATIVE + GO DIGITAL

GET CREATIVE

We understand how obvious this may sound, yet it is the most important element as it all stars with the idea. Within this perspective, adopting the belief that "something is better than nothing" is not the most favorable mindset. We like to say that "if you're committing to it, do it right." We constantly get out of our comfort zone to offer ideas and solutions that are innovative, creative, and cutting-edge to put our clients at the center of attention. 

GO DIGITAL

Technology progresses continuously and rapidly, but when it comes to "embracing the digital" - we are the right team for your. With years of experience and by keeping up to date with the latest trends, we creatively combine our services to propose the most innovative solutions.

Here are the most used digital solutions in retail: 

HOLOFANS
Holofan is a new solution that uses fan technology. Fans that are turning in specific speed are making any wanted picture in space. This is a cutting-edge solution for creating a unique 3D visual or video content with holographic effects.

In retail, it is possible to make a visualization of any product, logotype or promo video, right there, on the POINT OF SALE. The goal is to gain attention and then keep it until the wanted information is said or/and shown, and Holofan is a winner here. Why? Because it is something new, something that is getting attention by itself, and moreover – if a Holofan is in the peripheral view of a customer, he gets a twinkling sensation and it makes him look at it again.

HOLOGRAM AND TRANSPARENT SCREENS
Traditional marketing methods tend to focus mostly on visual and auditory stimulation, however, the hologram technology places typical marketing visuals in the third dimension and integrates them with a physical object.

It is for us to make the presentation in retail different and to distinguish from all other already seen marketing solutions.
 

DIGITAL SHELVES
Shelves are the most logical place for promotion. Trying not to be to dramatic, but it is the last moment to communicate with your potential customer. All this marketing you did trough other canals had an impact on his decision, and now is the time to upgrade it, and sometimes even replace it trough POS SHELVES BRANDING.

We have so many options here:

- Video Shelves / LCD Screens on Shelves
- Shelves Video Strip with custom-designed textual or visual content
- Digital Shelf Tags
- LED Shelf Lighted Topplers

DIGITAL WOBBLER
Digital Wobbler is an ideal solution for retail. It is a projection on any wanted surface positioned on the shelves or somewhere close to selling spot of the product in retail. Projection is a custom-made promotional video animation made by our team, and the surface is usually custom-cut Plexiglas in the shape of product.
The goal is to visually pop-out the product from the crowd and get attention from a buyer in a supermarket.

STRECHED LCD SCREEN/DISPLAY

LCD SCREENS that are made in logical dimensions for retail are usually placed above or between shelves in supermarkets. This screen is a surface of infinite types of video or static visual content.

HOLOFRIDGE

Fridge in retail as a surface for marketing. Of course. But what if you make it digital?
Imagine futuristic fridge that can't get unnoticed. Any graphic, video or animation can be shown trough latest tehologies right there – on the glass doors of a fridge. All your current information, actions and special offers can be shown, in specially designed form that is in context with your brand.

TOUCH SCREEN

Want to entertain your customers? Or make their choice from your assortment easier? Want to make an ankete? Or to promote trough fun and totally creative way? The touch screen can be incorporated in many ways. From a digital totem as a special unit, to smaller touch screens that are incorporated in shelves, this is a great solution to interact with your customers and get their attention in a totally diferent way. 

Digital solutions in retail are now more available than ever. So, isn't it a great idea to incorporate them into your marketing strategy?

Contact us without hesitation, and also, let us share a secret: It is possible to make a solution that is 100% adapted to the budget! ;)

P.S. Pictures are from our Jamnica project, and also some of the inspiration we bring from these links: 

https://demodern.com/projects/nike-digital-retail-experience

https://www.raconteur.net/sponsored/touch-the-future-of-in-store-retail

https://studiofmmilano.com/EN/Work/coop-future-food-district/

https://www.trendhunter.com/amp/trends/convenience-retailer

https://bugle-nectarine-fkbx.squarespace.com/blog/ketjm32iv9arpjck317ha1wblcr240